Sunday, November 13, 2011

Affordances - Week 4

In Business , the customer/client always right. So we have to work according to their preferences. But, as a designer, we usually knows what the customer actually really wanted and since there are many choices, we have to decide the affordances.

-affordance : Created by psychologist J.J Gibson

#suggest possibility of interaction relative to the ability of an actor(person or animal) to interact

# is a quality of an object, or an environment, which allows an individual to perform an action.

Examples; (Good affordances – Door knobs)

The affordance of a branch as ‘a nice place to sit’ depend on :

*What the qualities of the branch can do. THE CAPABILITIES.

* The users capabilities/ what the users can do

Properties of affordance

* exists relative to the action capabilities of a particular actor

*its existence is independent of the actor’s ability to perceive it

*does not change as the needs/goals

The Point of affordances # users know what to do by looking at it

-perceived affordance :

-forcing functions

Think about this

#how does a robot do know what to with a ball?

#Perceived affordance = perceived properties of the object that suggest u/user could use it

Elements of perceived affordance

- Context =where

- Culture = Society

- Instinct = unconscious

- Mental models= expectations

Design to GUIDE the user.Can be either way , give ways/minimizes options

In conclusion and to keep it simple

-All design is persuasive

-Profitable to the client = profitable to the user


Azura Binti Abd.Mokmin

1102700146

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