In Business , the customer/client always right. So we have to work according to their preferences. But, as a designer, we usually knows what the customer actually really wanted and since there are many choices, we have to decide the affordances.
-affordance : Created by psychologist J.J Gibson
#suggest possibility of interaction relative to the ability of an actor(person or animal) to interact
# is a quality of an object, or an environment, which allows an individual to perform an action.
Examples; (Good affordances – Door knobs)
The affordance of a branch as ‘a nice place to sit’ depend on :
*What the qualities of the branch can do. THE CAPABILITIES.
* The users capabilities/ what the users can do
Properties of affordance
* exists relative to the action capabilities of a particular actor
*its existence is independent of the actor’s ability to perceive it
*does not change as the needs/goals
The Point of affordances # users know what to do by looking at it
-perceived affordance :
-forcing functions
Think about this
#how does a robot do know what to with a ball?
#Perceived affordance = perceived properties of the object that suggest u/user could use it
Elements of perceived affordance
- Context =where
- Culture = Society
- Instinct = unconscious
- Mental models= expectations
Design to GUIDE the user.Can be either way , give ways/minimizes options
In conclusion and to keep it simple
-All design is persuasive
-Profitable to the client = profitable to the user
Azura Binti Abd.Mokmin
1102700146
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